The 2021 NICE Awards
The Nicest of the NICE
The NCPA Innovation Center is once again looking to spotlight the best of community pharmacy branding and marketing—the innovations and redesigns that have made promotions more effective and patients' experiences more rewarding. With seven categories to choose from, tell us what makes your independent pharmacy stand out.
The NCPA Innovation Center accepted nominations for the following award categories:
- NICE Response to COVID-19:
- Best External Modification: From drive-thru delivery or curbside testing, what did you do to modify your store’s outside footprint to fight COVID-19?
- Best Internal Modification: Maybe you added a counseling room or rearranged the store to ensure proper social distancing. Whatever modification you made, how did it enhance your patient safety and care delivery?
- Best Exterior Sign: Roadside signs draw attention to your store. Have a new one you're proud of? Enter it to see if it's the best of the best.
- Best Delivery Vehicle: Are you riding in style? Toot your own horn and show off your delivery vehicle.
- Best Marketing/Promotion: How did you attract new customers in your community? Tell us about the great promotion you ran that you want to tell everyone else about.
*Enter in as many categories as you like, but one entry per category, please. The contest honors remodels, redesigns and promotions completed between Dec. 1, 2019 and Dec. 1, 2020.
We will recognize the NICE-est entries in the March 2021 issue of America's Pharmacist.
2020 NICE Award Categories and Winners
The 2020 NICE Awards recipients by category are:
Best Internal Remodel – Mac's Pharmacy in Oak Ridge, Tenn.
Best Customer Convenience Improvement – Keeseville Pharmacy in Keeseville, N.Y.
Best Marketing/Promotion – Louis Morgan #4 Pharmacy, Gifts and More in Longview, Texas
Best Delivery Vehicle – Family Pharmacy in Aiken, S.C.
Best In-Store Display – Jasper Drug Store in Jasper, Ga.
Best External Remodel – Cheek and Scott Pharmacy in Lake City, Fla.
Best Exterior Sign – Elmore Pharmacy in Red Bluff, Calif.