ALEXANDRIA, Va. (March 23, 2022) – The National Community Pharmacists Association is pleased to announce that Tomahawk Pharmacy in Tomahawk, Wis., has earned the 2022 NCPA Innovation Center Excellence Award for Best Marketing Promotion. This is the fifth year of the NICE Awards competition, which was created to recognize pharmacies for their efforts to enhance their value, promote their services, and better serve their communities. The NICE Awards are sponsored by RedSail Technologies, LLC.
“Congratulations to Tomahawk Pharmacy for earning the NICE Award for Best Marketing Promotion,” says NCPA Innovation Center President Kurt Proctor. “The NICE Awards spotlight the best of community pharmacy branding and marketing – the innovations and redesigns that have made promotions more effective and patients’ experiences more rewarding. We’re glad to recognize the Tomahawk team for its Good Bugs promotion, a creative way to help keep area kids at their healthiest.”
The probiotic market took off several years ago as consumers recognized that overall good health is synonymous with gut health. When the pandemic started two years ago, probiotics became more popular as people wanted their immune system to be in tip-top shape as a line of defense against COVID-19. Tomahawk Pharmacy has been offering products from Pharmed Wellness, its own private line of probiotic supplements created by pharmacy owner Tyler Stevenson.
Acacia Flory, Tomahawk Pharmacy’s retail development specialist, says the pharmacy developed a Good Bugs campaign to help people understand the benefits of Pharmed Wellness’ berry-flavored chewable, with an eye toward marketing the probiotics for kids. Flory says, “We created colorful ads featuring probiotic microbes and a back-to-school theme for the early fall. We then brought in some books and plush (toys) that fit the probiotic campaign to create an eye-catching end-cap with merchandise that is easily bundled into a sale.”
With parents concerned about their kids’ health going back to school in a pandemic, Tomahawk was able to highlight its probiotic products to promote their immune health. “We marketed it as a great way for your kids to start the day,” she says. “It was really helpful to our community. They were coming in and checking it out and talking to us more and figuring what else we could do for them.”
Tomahawk Pharmacy was established in 2014 and is owned by Tyler Stevenson and Kayci Stevenson. Its products and services include standard retail prescriptions; diabetes footwear; greeting cards; automatic refills; RefillRx mobile app; text notifications; vaccinations; vitamins; immunizations; unit dose packaging; prescription shipping; and other patient resources.
Founded in 1898, the National Community Pharmacists Association is the voice for the community pharmacist, representing nearly 19,400 pharmacies that employ approximately 215,000 individuals nationwide. Community pharmacies are rooted in the communities where they are located and are among America’s most accessible health care providers. To learn more, visit www.ncpa.org.