Front End Overhaul

Ideas and Resources You Can Use to Boost Your Front-End Profits

NCPA senior director of store operations and marketing and wearer of red sneakers Gabe Trahan draws upon his 40+ years of pharmacy management experience to offer merchandising tips and ideas to help you increase business and foot traffic at your pharmacy.

A little bit about Gabe's red sneakers...Picture a well-dressed man wearing red sneakers instead of wing tips. Something in that image does not make sense. Gabe has seen that many of our stores have their very own pair of red sneakers, something that just doesn't fit and takes away from the image of the store. The Front-End Overhaul program will help you find and change your red sneakers to improve your image and ultimately boost your front-end profits.

NICE Awards

NICE Awards

The NCPA Innovation Center is on the lookout for the innovations and redesigns that have made your promotions more effective and your patients’ experience more rewarding. Tell us what makes your independent pharmacy stand out!

Learn More

Front-End Overhaul Tools and Resources:

  • Photo Galleries
    Access full-color galleries of photos to help inspire you to create new end-caps, signs, delivery vehicles, and seasonal and DME sections.
  • Maximizing Front End
    It's always good to remind yourself of your business' strengths.
  • One-Pager Tips
    Download Gabe's one-page tips that include takeaway information you can apply in your own store on topics such as holiday and seasonal merchandising, tips for merchandising excellence, and others.
  • Quick Tips

    Read Gabe's running tip sheets of quick, practical ideas you can implement today to increase traffic and profits.

  • RangeMe
    RangeMe is a Supplier Discovery Platform that introduces buyers to suppliers. It is a site for researching, NOT for purchasing. You are encouraged to reach out to vendors and ask questions about their products. RangeMe features vendors from the retired Front-end Marketplace and can be viewed in Gabe’s NCPA Picks along with a number of new suppliers. Download instructions for creating a RangeMe account. 
  • Testimonials
    See what your peers are saying about Front-End Overhaul.