In this month's America's Pharmacist®, we speak with three pharmacists about how they use social media to articulate their pharmacy’s unique identity and share it with potential customers. We cover how Dave’s Pharmacy, with two locations in Nebraska, uses social media to maintain relationships with community members and the work that goes into it. Easton Bryant, PharmD, owner of North Century Pharmacy in Columbia, Ky., shares how he built a seven-figure e-commerce business. And Shahida Choudhry, PharmD, owner of Palms Pharmacy in Tampa, Fla., talks about how to foster direct interactions on social media, how to come up with content ideas, and some other technical details.
Also in this issue:
- How artificial intelligence can be used to create efficiencies, including new, souped-up IVR systems and overnight prescription processing
- A look back at this year’s Congressional Pharmacy Fly-In
- A migraine screening tool
- A profile of NCPA member Silky Kaur, PharmD
NCPA members can read the latest issue here. Not a member? See the wide array of benefits our membership offers here.
