Ever wonder what a “thought leader” really is? Sure, you’ve seen the term and maybe even read a few things by someone who purports to be one. For Dave Wendland, it’s a title that’s earned, not assumed. “An audience must ‘award’ you that honor,” he wrote in an op-ed for the Forbes Council last year, and the real metric of success isn’t about titles at all. It’s about audience engagement. “From my experience, thought leadership evolves from placing oneself in situations where you can showcase your expertise in a particular industry and impart knowledge that is valuable, relevant and trustworthy. When that is done consistently, over time, you’ll gain a reputation.”
Wendland is a vice president of strategic relations and one of the co-owners of HRG, not to mention a veteran of the consumer-packaged goods industry for 30 years. He has been passionate about optimizing results across the retail supply chain. A sought-after speaker for industry conferences and frequent editorial contributor, Wendland provides dynamic and thought-provoking presentations and idea-generating articles. He represents thought leadership by example, and it’s an example you can follow as part of NCPA’s CORE program, a revolutionary, year-long training we developed with successful pharmacy owner Scott Pace for all pharmacy owners and their senior staff that will focus on business elements central to your success such as (thought) leadership, finances, operations, and marketing. Registration is now open!
Interested? This recent episode of our podcast, Independent Rx Forum, features host John Beckner, who dives into NCPA’s CORE. Check it out and register for NCPA’s CORE program through May 31. Still not sure? Remember, you can join Scott Pace and NCPA’s Drew Register for a virtual open house detailing NCPA’s new CORE leadership and business development program on May 8.
