NCPA routinely publishes expert-driven marketing tips in its flagship magazine, America’s Pharmacist. Just this month, marketing guru Wayne Glowac offered five tips to integrate artificial intelligence into your marketing copy. (Last month, Glowac offered some thoughts around prioritizing a good strategy before wasting time on poorly conceived tactics.) But you don’t have to jump on the AI bandwagon or be a crafty strategist. NCPA also offers resources with a topical spin to help you in your everyday decisions, like this piece by Irving Stackpole on how you can differentiate your long-term care pharmacy from others. If you’ve got a few minutes of downtime this August, read these and other business resources from NCPA.
NCPA
