Leveraging Generational Differences in Your Team and Patients

(CE)

Tuesday, Oct. 4
9:30-10:30 a.m.
Room 2503

The new generations have arrived, and with values and expectations that may differ from generations before them, millennials and Gen Z-ers are changing business as we know it. Marketing expert Tim Hines will take you on a deep dive into the curious habits of the newer generations, revealing the unavoidable impact they are having on the industry as both consumers and employees. Leave this session with strategies for making your products, services, and work environment more Gen Y- and Gen Z-friendly.

Tim Hines, chief marketing officer, Marketing Starter Consulting Group

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Describe the needs of Gen Y and Gen Z in business and the workforce.

  2. Explain how to bridge generational gaps to manage expectations.

  3. List actionable steps to make your products, services, and work environment more Gen Y- and Gen Z-friendly.

ACPE UAN: 0207-0000-22-625-L04-P/T | 1.0 contact hour (0.1 CEU) | Activity Type: Knowledge-Based