Customers are continuing to stream into community pharmacies thanks to our “Neighbors, Not Numbers” branding campaign. In short, we’re running ads in areas around NCPA member pharmacies to remind potential customers of the high-quality experience independent pharmacies offer compared to the competition. It started on national and local TV, before shifting to digital advertising, streaming TV, and social media. It has not disappointed: So far, the campaign has driven an additional 253,000 visits by consumers, a 5.4 percent increase in foot traffic since the campaign started in March and resulted in 49 million views online.
We’ve set the campaign up to make sure that NCPA members can benefit directly from the ads. They send viewers to our Pharmacy Locator tool so they can find an independent near them, and NCPA member pharmacies can customize the ads in their market to feature their own branding. So far, 520 NCPA members have opted for customized ads (free of charge), and there’s still time for you to jump in; the campaign will continue through 2027.
Remember, we’re only targeting consumers around NCPA member locations — so if you’re not an NCPA member, we hope you’ll see the value in joining our organization. Check out the membership benefits here.
If you’re an NCPA member and want to customize ads in your market or opt out of the campaign, click here.
Not a member? Check out our extensive benefits here.
