NCPA’s “Neighbors, Not Numbers” branding campaign continues to bring more and more customers into community pharmacies. From the campaign’s launch in March through June, our ads have prompted an additional 169,915 visits from community members. We’re also blowing through industry benchmarks; people are clicking on our ads and watching our videos to completion (as opposed to skipping through them) at higher rates than the norm for similar efforts by other organizations. These numbers show that this campaign continues to draw more people into community pharmacies month after month.
Our ads have shown up on people’s screens over 23.5 million times since they launched, and consumers have watched our videos to completion over 4 million times. NCPA member pharmacies have boosted that engagement by customizing hundreds of video ads to direct consumers straight to them, which have been playing in the communities around them.
This two-year campaign was launched to remind consumers in areas around NCPA member pharmacies of the high-quality experience independent pharmacies offer and send them to our Pharmacy Locator tool so they can find an independent near them. The campaign ran on national and local TV first, and has since shifted to digital advertising, streaming TV, and social media.
Remember, we’re only targeting consumers around NCPA member locations — so if you’re not an NCPA member, we hope you’ll see the value in joining our organization. Even better, member pharmacies can add their own branding to the ads running in their area here, so anyone who sees them is directed straight to your door. It’s an easy way to boost foot traffic, so don’t miss out. Check out the other membership benefits here.
If your location wants to opt out of the campaign, you can find a link to do so near the bottom of this page.
