Off-script

NCPA August 1, 2024

MTV: Music Television officially went on air for the first time on this date in 1981, launching just after midnight ET with the words, “Ladies and gentlemen, rock and roll.” The first video that played was the Buggles’ “Video Killed the Radio Star.” How very cheeky. MTV went on to transform the music industry, entertainment and pop culture, not only through the evolution of music videos from rather basic to increasingly creative and complex, but also its original and reality programming for teenagers and young adults.

NCPA