Today in 1892, the General Electric Company was formed—otherwise known by its acronym, GE. Since then, it’s been an American standard, not to mention a so-called blue-chip stock. It all started with Thomas Edison, whose research was funded by Drexel, Morgan & Co., a company founded by J.P. Morgan and Anthony J. Drexel and whose separate companies could be merged under one corporation called Edison General Electric Company. Its logo is perhaps the corporation's most memorable expression (although many of you probably have GE appliances in your pharmacies or in your homes, and you can attest to the quality of those products). Affectionately known as “the meatball,” the blue and white logo is a G and an E, in an old-fashioned typeface, evoking its Gilded Age origins. (For legal reasons, we won’t be using it, but I’m certain you know it.)
NCPA
