InStep Health and NCPA Partner to Enhance Patient Outcomes and Boost Independent Pharmacy Success with Innovative Education and Marketing Programs

NCPA June 18, 2024

ALEXANDRIA, Va. (June 18, 2024) – In a groundbreaking collaboration, InStep Health, a leader in in-store marketing solutions, and the National Community Pharmacists Association are joining forces to provide local independent pharmacies with state-of-the-art, turnkey marketing and education solutions. Independent pharmacists who participate will have access to InStep Health’s proven in-store marketing displays, product samples, and educational materials designed to enhance customer engagement, elevate brand awareness, boost revenue, and increase profits in local pharmacies. The marketing activations are offered to pharmacists and store locations for free.

As the role of community pharmacists has expanded in recent years, many provide integrative and collaborative health services in addition to administering and dispensing prescriptions. Independent pharmacists are at the forefront of personalized patient care, representing a $94 billion marketplace. This partnership will further support these vital health care professionals in their evolving roles.

Independent pharmacies and their customers will benefit from InStep Health’s comprehensive turnkey solutions, which seamlessly connect pharma and OTC brands, health care providers, pharmacists, patients, and consumers. Its educational and engaging digital and in-store messaging guides individuals every step of the way through their wellness journey. Support materials include an inStore Pharmacist Education Kit and the newly updated inStore Pharmacy Display, which delivers impactful, at-shelf marketing highlighting health care brands. These solutions, traditionally seen only in big-box chains and available at no cost to the store, stimulate health care discussions between pharmacists and customers.

“We are thrilled to partner with the NCPA to bring our proven in-store marketing solutions to independent pharmacies nationwide,” said Jason Wilkinson, registered pharmacist and InStep Health’s Senior Vice President of Retail and Client Solutions. “Empowering these vital health care providers with the tools they need to create actionable customer experiences, uplevel their services, drive incremental script revenue, and build strong brand loyalty is a significant step toward ensuring their success in today’s competitive marketplace.”

NCPA CEO B. Douglas Hoey, pharmacist and MBA, said the partnership allows small, independent pharmacies to have the robust in-store marketing support mostly reserved for big retail chains.

“It makes our members more competitive. Now they can have the same health promotional collateral customers commonly find in the chains and big-box stores,” said Hoey. “And there’s no cost to our members, which is a huge advantage, especially during these tough times.

“By partnering with InStep Health, we’re giving our members access to no-cost, innovative marketing solutions designed for their unique needs. It has the potential to boost sales, engage patients, boost profits, and improve health care. It’s a great benefit for our members, and we’re excited for them to start seeing results.”

This partnership underscores InStep Health’s dedication to supporting community pharmacies and recognizing their crucial role in the health care ecosystem. By equipping these pharmacies with innovative marketing solutions, InStep Health and NCPA ensure that independent pharmacists can continue offering personalized and premium care to their communities.

By clicking here, pharmacists can sign up for the InStep Health inStore network for free and equip their community pharmacy locations with our in-store marketing activations. Learn more about InStep Health at


About InStep Health: InStep Health delivers quality health education, connected through digital and in-person experiences, to those making vital health care decisions at critical points in the care journey – from the provider’s office to the pharmacy and everywhere in between. Pairing the power of offline and online media activations with the most advanced Connected Messaging Platform, health care marketers access more than 1M health care professionals working in over 140K medical officer offices with exclusive programs in 20K+ chain and community pharmacies nationwide.

About NCPA: Founded in 1898, the National Community Pharmacists Association is the voice for the community pharmacist, representing over 19,400 pharmacies that employ more than 230,000 individuals nationwide. Community pharmacies are rooted in the communities where they are located and are among America’s most accessible health care providers. To learn more, visit