Marketing Representative: The Staff Role You Never Knew You Always Needed

(CE)

Sunday, Oct. 2
5-6 p.m.
Room 2502

Operations-minded pharmacy owner Nicolette Mathey found that adding a team member trained and focused in sales and marketing paid dividends. Detailing and following up with as few as five area doctors led to low-hanging fruit opportunities such as stocking commonly recommended OTC items and creating surgical kits. Nicolette and her team will define the roles and responsibilities of a pharmacy-based in-field sales representative, outline common dos and dont’s of an office visit, and walk you through compensation structures.

Nicolette Mathey, PharmD, owner, Palm Harbor Pharmacy

Pharmacist and Pharmacy Technician Learning Objectives:

  1. List sales and marketing focus areas for both city and rural pharmacy growth opportunities.
  2. Define the roles and responsibilities of a pharmacy-based in-field sales representative.
  3. Describe different compensation structures for sales representatives, as well as how safe harbor applies.

ACPE UAN: 0207-0000-22-619-L04-P/T | 1.0 contact hour (0.1 CEU) | Activity Type: Knowledge-Based