Business to Business

business 2 business

NCPA can help you develop a customized multimedia marketing approach that will keep your company's name and products in front of loyal and appreciative customers, health care professionals and small-business owners of independent community pharmacy on a consistent basis throughout the year.

From our monthly magazine, to our website, email newsletters, and exciting opportunities at the NCPA Annual Convention and other events – NCPA offers you an array of products designed to support your marketing strategy.

Our Marketplace


The nation’s independent pharmacies, independent pharmacy franchises, and independent chains represent a $73.7 billion marketplace, which represents 35 percent of all retail pharmacies and employing more than 200,000 people.

What is an independent community pharmacy?

Pharmacist-owned and Privately held

Who is an independent?

Single-store owners, Multi-store owners, Pharmacy franchisees, Privately owned supermarket pharmacies, Long-term care and I.V. pharmacies

Multi-store ownership

30% of independent community pharmacy owners have ownership in 2.1 stores

America’s Pharmacist®

America’s Pharmacist delivers the readers that matter most to you. Our publication reaches the top decision makers and community leaders in more than 21,000 independent community pharmacies around the country.

Other Promotional Opportunities:
White Papers - Need to educate pharmacists about a new product, service, procedure, simply write your piece, submit it to NCPA for approval, we will design and send it to you for approval, print and mail it with an issue of the magazine. Call or email for details.

NEW AP Product Focus - We are introducing a new department in the magazine which will focus on one company. It will have your company’s contact information, product pictures (if applicable), work with AP editorial team for a write up about your company, plus we will contact your customers to get testimonials.

Electronic Marketing

Electronic Marketing

Sponsored HTML E-Blast (eAlerts)
A sponsored eAlert is the best way to promote your product, webinar, availability of new drug, white paper or other call to action campaign to drive NCPA members and non-members directly to your own landing page. Provide us with the creative (HTML Email) and we will send out a dedicated, sponsored email to our daily subscribers that have opted into marketing messages to promote your product or service.

Electronic Newsletter Advertising

  • NCPA qAM Newsletter

  • NCPA’s Profit Makers

Web Advertising

  • Average monthly page views: 86,161

  • Average unique page views: 73,858

  • Average time on-site: 1 :52

Digital Ad Retargeting

Expand your reach by bundling your web ad on NCPA website with Digital Ad Retargeting.



There are plenty of opportunities for your company to be in front of independent community pharmacists, through our various live and/or virtual events throughout the year.

  • NCPA’s Annual Convention and Trade Expo

  • NCPA’s Multiple Location Pharmacy Conference

  • NCPA’s Pharmacy Ownership Workshop

  • Enhanced Services Boot Camp

  • NCPA Student Ownership Boot Camp

  • Live Webinars


NCPA Corporate Membership

NCPA Corporate Membership benefits you, your company, and the industry by providing a variety of ways for you to be better informed, actively participate in the association process, and sell more. Plus, NCPA promotes our corporate members throughout the year to independent pharmacy owners/managers and let them know that you are supporting them so they should be supporting you.

NCPA has teamed up with Pharmacy Times to bring relevant and timely information to independent pharmacy owners/managers. As the sponsor of the podcast, you have a 30-second advertisement read by the host at the start of the podcast and a thank you on the outro of the podcast. NCPA will have at least one podcast per month.