CVS acquired Hella Health, a startup Medicare Advantage (MA) broker, reported by Fierce Healthcare last week based on a LinkedIn post, allowing the Woonsocket, R.I. behemoth to expand its technology platform (ostensibly targeting seniors, as Hella Health does, making MA enrollment easier). Observers see the deal as part of the shifting health care landscape as the Census Bureau projects that all members of the boomer cohort will be 65 or older by 2030 and per-person health care spending for the 65 or older set is $22,356, or nearly 2.5 times greater than that of prime-age adults at $9,154, according to CMS. This is an ongoing story, so stay tuned to qAM for more as it develops.
NCPA
