A pointer is a dog. Would you hire a dog?

NCPA June 9, 2021

They’re cute, lovable and cuddly, but they won’t move the merchandise. In this week’s Profit Makers newsletter, NCPA’s marketing guru Gabe Trahan tells the eye-opening story of a trip to a locally owned business where he asked about how to find an item and the manager pointed in that general direction. When Gabe couldn’t find what he needed, he headed to a big-box store, where an employee escorted him to the product he wanted. In this case, the pointer did not win a prize. You can find more Gabe wisdom in the newsletter, which hits subscriber inboxes on Saturday, June 12. Not a subscriber? Sign up here. It’s free!