CDC is asking for your help to ensure that all patients are up to date on MMR vaccine. When it comes to vaccinations, parents trust the expertise of pharmacists. You can offer immunization consultations to all patients, but especially parents and others who come in contact with children. Explain to patients and parents that MMR vaccine is the best protection against measles infection. Administer the vaccine if you can and make a referral if you can't. Here's information to help start the conversation.