5 FREE tools to jump-start your 2019 pharmacy marketing

NCPA January 3, 2019

New year, new opportunities to differentiate your pharmacy and play to your strengths, right? Here are five FREE resources from NCPA that can help:

  1. The Opportunity Toolkit – When a nearby pharmacy closes its doors or changes ownership, it's an opportunity for you. Our free members-only Opportunity Toolkit can help you market your services to that pharmacy's patients. From a customizable letter to prescribers to sample signage designs to template print, radio, and social media ads, the toolkit is chock full of easy-to-implement resources you can use to grow your business.
  2. Talk to Your Pharmacist First – Patients often need help with more than just medications. Navigating new coverage year formularies, medication review, refill synchronization, and advice on OTCs – those are subjects on which you can advise them. Our free downloadable Talk to Your Pharmacist First poster and other materials are great for sharing with patients – and reinforcing your value as a trusted healthcare provider.
  3. Front-End Marketplace – Showcasing helpful, distinctive products that can help your pharmacy stand out, the Front-End Marketplace offers great pricing for NCPA members.
  4. The Overhaul of Fame – Tool through pharmacy marketing guru Gabe Trahan's Overhaul of Fame photo galleries for winning end-cap, sign, delivery vehicle, seasonal section, and other great marketing ideas.
  5. Profit Makers Newsletter – The bi-weekly publication from NCPA and Drug Store News for community pharmacy owners, managers and staff focused on the front-end (non-Rx) section of your pharmacy. You and your team members can subscribe free here.